Consumer Profile Market Research Reports: LiveDifferent
During the winter and early spring of 2020, myself and a small team of students worked with the Canadian non-profit organization LiveDifferent. My role in the team was to produce 3 Consumer Profile Market Research reports. The reports were full deep dives into two core age demographics: 14-17 and 18-25; as well as a report on the organizations current Love Legacy donors.
Public Relations Campaign: Cataraqui Conservation Foundation
During the fall of 2019, I created and presented a Public Relations Campaign for the Cataraqui Conservation Foundation. This campaign was rooted in strategy, utilizing both controlled and uncontrolled media sources with plans to support an event to raise awareness of the CCF. This plan had an educational focus for the foundation rooted in the concept of collaboration and the coming together of various age groups in the community.
