Social Media Marketing Plan: Whitney Haynes Designs
This project was a three month social media marketing plan for local maker Whitney Haynes. Our team delved into deep research to figure out what Whitney's consumer responded best to which lead us to our campaign tagline "Make it Whitney". The main concept of our plan centred around the customization of the products as well as showcasing more about the woman behind the brand, Whitney.
Direct & E-mail Marketing Plan: Loving Spoonful
This direct and interactive marketing plan formulated for Loving Spoonful was a true test in innovation and sticking to a budget. Since loving spoonful is a non-profit, our team decided to take the approach of marketing directly to current donors to show their deep appreciation. This was presented through: an e-mail campaign strategy, event planning, sponsorship plan, market research and social media strategy to support our efforts.